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Company History

In 1969, founder, David Steinborn and Al Socolofsky formed a real estate company in Las Cruces. They started out as Socolofsky-Steinborn and later joined the franchise of Better Homes and Gardens, which became GMAC Real Estate.

In early 2006, David formed a partnership with John L. Hummer, developer and CEO of Mountain View Regional Medical Center. John has over 17 years of senior executive experience leading and developing hospitals across the country. David believed the partnership would “add tremendous value to the team of REALTORS® and consumers and help grow and develop the company well into the future."

In March of 2008, John and his wife Amy assumed full ownership of the company. They are deeply committed to building upon the strong foundation of excellence established by David Steinborn.

In May of 2010, John and Amy announced the company’s decision to become an independent, non-franchised, brokerage under the name of Steinborn & Associates Real Estate. The company’s innovative infrastructure, services, and technological advances allows it to operate on the same level as the leading independent real estate companies across the nation, so it was natural to join The Leading Real Estate Companies of the World (LeadingRE).

The name change to Steinborn & Associates Real Estate added the word Associates so that our entire team of Associate Brokers is included in our name. Our new name speaks to a significant theme in our brokerage: Together We Are Better.

From its first office in the motel lobby on West Picacho to its new state-of-the-art offices, Steinborn & Associates Real Estate has consistently led the Las Cruces real estate market.

Our Mission

Building a legacy of trust.

Our Core Values



Superior Training

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