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Unmatched Marketing Tools For Your Home »

Dear Prospective Customers:

Steinborn Inc. REALTORS® Associate Brokers’ possess value-added tools for their customers that incorporate the “best” use of local and national marketing support. This document addresses “two major and significant marketing tools” that our Associate Brokers offer, to all levels of home prices, versus that of any other local real estate broker or company – that being our Internet online presence and our award winning Real Estate Guide. National studies continue to verify that newspaper advertising— especially Sunday — is not an effective use of marketing dollars. In fact, it is considered a waste of dollars compared to other proven and effective means of advertising such as a ranked online presence and a professional table-top magazine such as the Real Estate Guide of Las Cruces. Here are two unique and unmatched marketing benefits offered only by Steinborn Associate Brokers.

Internet Exposure / Rankings (see internet advantages below ):

1. REALTOR.COM
2. STEINBORN.COM
3. Open House Online via Steinborn.com
4. Other Internet methods as chosen by Associate Broker

1. High quality, professionally designed local magazine
2. Updated monthly. Issues accessed online
3. Staying power - tabletop piece versus a “throwaway” newspaper
4. Over 100,000 copies distributed annually
5. Distributed at over 200 locations including all major local retail locations (Pic Quiks, Albertsons, Wal-Marts, etc.)
6. Only local real estate publication in the El Paso Airport
7. .Mailed out to all relocation inquiries via Living in Las Cruces magazine.

Click Here for John's blog
John L. Hummer Owner & Broker

Steinborn’s Internet Marketing Advantage for Our Customers »

1. Today, 90% of homebuyers are using the Internet (versus local throw away newspaper sections) to research and find their home. (2007 NAR Study).



2. As for Sunday Open Houses, Steinborn runs a ½ page advertisement in the Sun News directing the consumer to its Open House Website Feature which provides much more detail along with mapping directions than that of the newspaper.



3. Of those using the Internet to find their home, 85% continue to use a REALTOR® for their purchasing process.



4. Of the 90% using the Internet, 82% are using REALTOR.COM to research homes. (MediaMetrix 2006)  



5. Homes listed on REALTOR.COM’s “Showcase Homes" receive approximately 300% more visits than "non-showcase" homes. Weekly reports can be generated that show how many people actually looked at your home. These reports will be shared with our clients.



6. Google is the number one non–real estate search engine in the United States.  Seventy percent of searches on non–real estate sites occur on Google, Yahoo, and MSN.   Google represents two-thirds of the volume among these three sites.



7. Steinborn GMAC Real Estate and its team of brokers are the most dominant local real estate company and brokers on the Internet!



8. Steinborn GMAC's website (www.steinborn.com) is the most heavily visited local real estate company website in Las Cruces, with over 325,000 “unique” visitors in 2007 and trending at 400,000 unique visitors for 2008. Steinborn.com has the highest local ranking as verified by www.alexa.com, an independent website ranking service.



9. For May 2008, Steinborn GMAC's website had a 60% increase in unique visitors compared to May 2007.



10. Steinborn GMAC’s website is the number one, non-paid, local real estate web site on Google's "Las Cruces Real Estate” search (largest non–real estate search engine). 



11. On rare occasions, realtor.com, representing 82% of real estate searches in the United States, is only site above Steinborn.com on Google's "Las Cruces Real Estate” search. Steinborn GMAC is the most dominant local real estate company on realtor.com.



12. If you list with a Steinborn GMAC agent, your property will be on Realtor.com.



13. If you list with a Steinborn GMAC agent, your property will be a "showcase” home on realtor.com. Homes that are not showcased on realtor.com are placed at the bottom of the list when consumers research properties by price point. Showcase listings are placed at the top—meaning they get seen first and more times than non-showcased homes.



14. Steinborn GMAC Real Estate and its agents invest significant dollars every month to ensure that your property is placed where the customers are, that being the Internet. Not only will your property be placed aggressively on the Internet, it will be placed on the best, most visited real estate sites, those sites being realtor.com, Google, and Steinborn.com.