Unmatched Marketing Tools For Your Home »
Dear Prospective Customers:
Steinborn & Associates Real Estate team members' possess value-added tools for their customers that incorporate the "best" use of local and national marketing support.
This document addresses "two major and significant marketing tools" that our Associate Brokers offer, to all levels of home prices, versus that of any other local real estate broker or company - that being our Internet online presence and our award winning Real Estate Guide.
National studies continue to verify that newspaper advertising- especially Sunday - is not an effective use of marketing dollars. In fact, it is considered a waste of dollars compared to other proven and effective means of advertising such as a ranked online presence and a professional table-top magazine such as the Real Estate Guide of Las Cruces. Here are two unique and unmatched marketing benefits offered only by Steinborn Associate Brokers.
Internet Exposure / Rankings (see internet advantages below ):
1. REALTOR.COM
2. STEINBORN.COM
3. OPEN HOUSES @ STEINBORN.COM
4. Other Internet methods as chosen by your Associate Broker
Real Estate Guide of Las Cruces:
1. High quality, professionally designed local magazine
2. Updated monthly. Publication accessed online
3. Staying power - quality tabletop piece versus a "throwaway" newspaper
4. Over 120,000 copies distributed annually
5. Distributed at over 300 locations including all major local retail locations (Pic Quiks, Albertsons, Wal-Marts).
6. In room placement at major hotels for all new check-ins.
7. Only local real estate brokerage with its own publication in the El Paso Airport
8. Complimentary mailed subscription service.
Our value proposition to our customers: By choosing to work with a Steinborn Associate Broker not only will you be afforded premier customer service but your property will also have the benefit of tremendous marketing exposure unmatched by any other local real estate company. At a time when the market may be challenging, I encourage you to consider our company and learn why, for over 45 years, we have lead the market in number of homes sold.
If you have questions or feedback regarding our company, please feel free to contact me directly at (575) 496-7272. Thank you for your consideration of our services.
Sincerely,
John L. Hummer Owner & Broker
Steinborn's Internet Marketing Advantage for Our Customers »
1. Today, 90% of homebuyers are using the Internet (versus local throw away newspaper sections) to research and find their home. (NAR Study).
2. As for Sunday Open Houses, Steinborn runs advertisements in the Sunday edition of the Las Cruces Sun News directing the consumer to its Open House Website Feature which provides much more detail along with mapping directions than that of the newspaper.
3. Of those using the Internet to find their home, 85% continue to use a REALTOR® for their purchasing process.
4. Of the 90% using the Internet, 82% are using REALTOR.COM to research homes. (MediaMetrix)
5. Homes listed on REALTOR.COM's "Showcase Homes" receive approximately 300% more visits than "non-showcase" homes. Weekly reports can be generated that show how many people actually looked at your home.
These reports will be shared with our clients.
6. Google is the number one non-real estate search engine in the United States. Seventy percent of searches on non-real estate sites occur on Google, Yahoo, and MSN. Google represents two-thirds of the
volume among these three sites.
7. Steinborn & Associates Real Estate and its team of brokers are the most dominant local real estate company and brokers on the Internet!
8. Steinborn & Associates website (www.steinborn.com) is the most heavily visited local real estate company website in Las Cruces, with over 450,000 "unique" visitors annually. Steinborn.com has the highest local ranking as verified by www.alexa.com, an independent website ranking service.
9. Steinborn & Associate's website is the number one, non-paid, local real estate web site on Google's "Las Cruces Real Estate" search (largest non-real estate search engine).
10. On rare occasions, realtor.com, representing 82% of real estate searches in the United States, is only site above Steinborn.com on Google's "Las Cruces Real Estate" search. Steinborn & Associates is the most dominant local real estate company on realtor.com.
11. If you list with a Steinborn & Associates agent, your property will be on Realtor.com.
12. If you list with a Steinborn & Associates agent, your property will be a "showcase" home on realtor.com. Homes that are not showcased on realtor.com are placed at the bottom of the list when consumers research properties by price point. Showcase listings are placed at the top- meaning they get seen first and more times than non-showcased homes.
13. Steinborn & Associates Real Estate and its agents invest
significant dollars every month to ensure that your property is placed where the customers are, that being the Internet. Not only will your property be placed aggressively on the Internet, it will be placed on the best, most visited real estate sites, those sites being realtor.com, Google, and Steinborn.com.
14. In all, no other brokerage can exceed the uniqueness and value of Steinborn & Associates Real Estate's marketing support for its customers.
